A mobile phone-based ethnographic research tool, created to investigate the gap between what people say and what they mean.Set up a study
Glean insights from your audience about their preferences by exploring the context in which these preferences exist. These insights provide differentiated primary data that help scaffold stronger strategic, messaging, and positioning platforms.
Anthrolog allows researchers and strategists to create custom and segmented experiential ethnographic studies that guide participants to think about and document a series of “tasks.” These tasks are expertly crafted by our chief anthropologist to ensure that the right questions are asked the first time.
Classically trained anthropologists and market researchers analyze the customer contributed data with the sole goal of teasing out research insights and themes that are used to inform profound and effective marketing deliverables.
By understanding “why,” not just “what”—you’ll have the data and insights that can profoundly form brands in ways that were cost, time, and method-prohibited before Anthrolog. What you do with this power, well, that’s up to you.How It Works