Anthrolog

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A mobile phone-based ethnographic research tool, created to investigate the gap between what people say and what they mean.

Set up a study
First mobile phone displaying the Ethnographic Research & Consumer Behavior Tool, Anthrolog.
office plant
Second mobile phone displaying the Ethnographic Research & Consumer Behavior Tool, Anthrolog.
desk lamp
Third mobile phone displaying the Ethnographic Research & Consumer Behavior Tool, Anthrolog.
laptop
Fourth mobile phone displaying the Ethnographic Research & Consumer Behavior Tool, Anthrolog.
 office hallway

Insight In The Palm Of Your Hand

Glean insights from your audience about their preferences by exploring the context in which these preferences exist. These insights provide differentiated primary data that help scaffold stronger strategic, messaging, and positioning platforms.

Business professional uses mobile phone to take pictures that describe a business’s brand and culture for Ethnographic Research study.

Ask the Right Questions.

Anthrolog allows researchers and strategists to create custom and segmented experiential ethnographic studies that guide participants to think about and document a series of “tasks.” These tasks are expertly crafted by our chief anthropologist to ensure that the right questions are asked the first time.

Business professional responds to ethnographic research questions via mobile phone.
Take a picture of something that represents how you feel about your work. Tell us how.
Business professional responds to ethnographic research questions via mobile phone.
Thank you! Now you can continue sending more pictures, or text "next task" to move on.

Get the Big Picture.

Classically trained anthropologists and market researchers analyze the customer contributed data with the sole goal of teasing out research insights and themes that are used to inform profound and effective marketing deliverables.

Ethnographic brand report based on Athrolog research, including audience insight and creative direction.

Better Research, Better Brands

By understanding “why,” not just “what”—you’ll have the data and insights that can profoundly form brands in ways that were cost, time, and method-prohibited before Anthrolog. What you do with this power, well, that’s up to you.

How It Works