Design Study
An “intake” interview helps our chief anthropologist design the study’s methods, which include audience definition, segmentation, geography (yep, Anthrolog can be administered in any country using local in-country phone numbers), and tasks.
Collect Insights
Via text-message, participants are asked to think about, document, and comment on assorted study-specific tasks. Their responses are stored, classified, and encrypted in a centralized database where our chief anthropologist and researchers perform their analysis.
Analyze & Deliver
Our chief anthropologist and researchers analyze the images, videos, and notes submitted by participants to understand and clarify the deep structures—the “whys”—that underlie people’s behavior and belief systems.